Top gambling marketer joins Kenilworth’s mobile initiative

Kenilworth Systems Corp. has announced the addition of veteran casino executive George Hedrick to the management team as Executive Managing Director of Kenilworth subsidiary KenSysCo Gaming, Inc.

Hedrick is a seasoned marketing and casino management professional whose experience includes Vice-President of Corporate Marketing at Sun International Resorts representing Atlantis Paradise Island; Senior Marketing Executive for Mandalay Bay Resort and Casino; High-Limit Manager for Harrah’s VIP Player Development; and Baccarat Manager and Casino Shift Manager at Caesars Palace Hotel and Casino.

He takes charge of marketing Las Vegas-based KenSysCo’s mobile gambling, X-Box, and PlayStation applications to major casino operators.