Betfair Euro 2012 app

Betfair’s latest mobile offering is a new Euro 2012 app for the iPhone, featuring tailored access to tournament betting markets, integrated content and special offers across seven languages.

With a landing page in a Euro 2012 fixture list, the app gives users accessibility to market views with direct access to Betting.Betfair Team Guides, as they are published, by tapping on the countries’ flags.

The mobile-optimised editorial and statistical content accessible in the app is a first for Betfair Mobile.

Users will be able to access a Euro 2012 Betting.Betfair news feed by swiping to the right from the landing screen. Again, users can navigate directly to markets with just one click from within the articles and will also be able to access Team Guides and Match Previews directly from the fixtures module.

The product additionally includes group tables and knockout-progress charts to ensure users are fully up-to-date during the tournament.

Ben Carter, head of central online marketing at Betfair, said: “Euro 2012 is going to be the ‘Mobile Euros’ and we wanted to make sure that our customers can get their bets on throughout the tournament wherever they are and whatever they are doing.

“The Euro Finals App has all the best bits of our award-winning Mobile Apps including the ability to place Multiples bets and Cash Out to lock in a profit or minimise losses. The App is the latest innovation from Betfair’s Mobile team and there’s lots more to come.”

Other features include:

–     All existing exchange functionality – back & lay, cash-out, market depth, market graphs

–     Euro 2012 Multiples

–     My Bets only displays Euro 2012 bets

–     Hot links for deposits and key Euro 2012 markets

–     Share the app via email, SMS and Twitter (on iOS 5)

–     Pre-tournament countdown clock

–     Available in English, Russian, German, Spanish, Portuguese, Greek, Swedish & Danish

The app is available for download at http://itunes.apple.com/gb/app/euro-finals-from-betfair/id520828250?mt=8