New Android betting app

British online betting exchange and internet casino operator Betfair has launched a new native Android app that features a completely revamped user experience customised for the Linux-based operating system.

Betfair for Android v2.0 builds on the recent intuitive interfaces launched on the company’s iPhone and iPad Apps and includes a highly responsive look and feel, a superior visual home screen, Betfair’s ‘Cash Out’ tool, price graphs and market view enhancements.

A company spokesman said Friday that the Betfair mobile division is growing at a rapid pace, and currently has over 275,000 active mobile customers who placed 44 million mobile bets in FY12, an increase of 122 percent. This activity resulted in GBP 22.7 million in mobile revenue being generated from GBP 2.2 billion worth of bets traded across mobile devices.

With Android now one of the leading operating systems for smartphones across the globe, the launch is a step towards capturing the significant commercial potential of this channel in future, he said.

Raj Vemulapalli, vice president of mobile operations said: “This is another exciting launch for Betfair which again highlights the benefit of our Silicon Valley Development Center, which has worked round the clock to build a product that is very engaging and reflects the needs of our customers and business.

“Due to the popularity of the Android platform, this app will provide a huge number of existing and potential Betfair customers with a fundamentally improved experience. This product is another example of how Betfair is leading the way in mobile gaming.”