Probability partners with Glu Mobile

Mobile gambling firm Probability has entered into a strategic partnership with San-Francisco headquartered Glu Mobile, a developer and publisher of freemium mobile and tablet games.

Probability will leverage successful, existing Glu original IP to create a suite of Glu-branded real-money mobile slot games. The slot games will be distributed to audiences in Probability’s regulated markets, initially the UK and Italy.

Glu original IP-branded casino games will be offered as part of the Probability portfolio to its direct customers on brands, including LadyLuck’s, as well being available as additional content to its white label partners and B2B clients which include PaddyPower, William Hill, Rank and Ladbrokes.

Under the terms of the agreement, Probability will provide a comprehensive operation role and accept all gambling-related regulatory responsibilities.

Some of Glu’s most popular brands include Deer Hunter, Gun Bros and Contract Killer.