Betfred launch in-house mobile sports betting platform

UK gambling firm Betfred has launched a new proprietary mobile sports betting platform borne from 18-months of in-house development.

The addition of a completely bespoke sportsbook distinguishes Betfred from their competitors, offering them a major advantage in the mobile marketplace, said a company release.

New features include an enhanced in-play product, improved navigation, social media links, live events and betting highlights.

“It’s an exciting time for all of us, but most importantly our customers will see a real difference,” said Head of Betfred Mobile Development Andrew Daniels.

“Having our own platform will enable us to develop new products in-house and have the best mobile product in the market. We will no longer be reliant on a third party, meaning we can drive the product and give customers what they want.

“Ultimately, having our own platform means we can punch above our weight.”

Betfred Mobile has launched standalone mobile apps for Goals Galore, Lotto and Virtual Sports within the past 12 months along with the release of virtue fusion bingo and a live mobile casino dealer solution.

Head of Betfred Mobile Stuart Magowan added: “Our customers will find that the user experience on our new sportsbook is second to none.

“We won’t be resting on our laurels though. We’ve enjoyed some major developments over the course of the last year or so, but we will continue to strive towards establishing Betfred Mobile as a best of breed among mobile platforms.”