Station Casinos enters the Nevada mobile sports betting sector

Nevada land gambling group Station Casinos is extending its internet and mobile interests (it owns the first Nevada-licensed online poker site Ultimate Poker) with a move into the intrastate mobile sports betting business in Nevada.

In doing so it will use its in-house developed Sports Connection Mobile app to compete with already established firms in the sector like Cantor Gaming and the American division of William Hill.

The move is well-timed, given the start of the US football season in September this year.

The app is integrated with Station’s diverse and generous loyalty rewards program, which will be a feature of the marketing campaign. Punters will be invited to register for a mobile gambling account at Station land venues in Nevada.