Scientific Games Corporation subsidiary Williams Interactive LLC has launched its new mobile platform, first showcased at the G2E and EiG industry expos earlier this year.
The platform leverages HMTL5 technology to deliver games on both tablets and mobile devices that seamlessly adapt to different devices, operating systems, screen sizes and resolutions.
Launching with popular slots Zeus, Amazon Queen, Kronos and Lancelot, the company expects to launch Zeus III and Rainbow Riches in January 2014.
Unibet was the first gaming site to go live with the mobile platform saying, “We’re excited for the benefits we’ll gain from their multi-channel game launch strategy, including the efficiency in our marketing efforts on new themes and the ability to provide our players with on the go access to the same exciting content they enjoy via their computers.”
Orrin J. Edidin, Group Chief Executive for Williams Interactive, added, “Multi-channel distribution of our authentic Vegas-style slot content is an integral part of our mission to provide the world’s most compelling iGaming experiences.
“To that end, we’ve invested time and resources to design a premium mobile platform that uses adaptive game delivery to provide an optimized high resolution gaming experience for each player’s device of choice. The ability to launch our games on desktop, tablet and mobile simultaneously maximizes the value from each game in our extensive library, and provides our casino customers enhanced entertainment potential from each theme we release.”