Ladbrokes launch Inspired mobile virtual sports

Ladbrokes has deployed virtual games from Inspired across its mobile platform, an expansion from the retail introduction in 2005 followed by online in 2007.

Ladbrokes said the launch of Inspired’s Virtual Horses and Virtual Greyhounds last month had led to virtual revenues doubling.

“I am pleased with the great customer response, it was important to add the Inspired Virtual content to our leading mobile platform, in preparation for our single digital desktop, tablet and mobile experience in July,” commented Andy Bagguley, managing director : digital for Ladbrokes.