Nektan launches marketing services company

Gibraltar-based B2B mobile gaming and content provider Nektan has announced the launch of Nektan Marketing Services, a turnkey digital marketing division, in partnership with Betfred founder Fred Done and digital acquisition specialist Warren Jacobs of Active Win Media.

The new service will provide full turnkey services for Nektan’s partners to acquire new gaming players via all digital acquisition channels including paid search, media buying, management of affiliate networks, social media and search engine optimisation.

The services will be tailored to the specific requirements of each of Nektan’s individual partners, helping to improve the efficiency and effectiveness in the way customers are acquired and recruited to the partner’s mobile casinos that Nektan operates on their behalf.

NMS will be fully integrated with Nektan’s existing product, customer support, relationship management and data analysis services on the company’s proprietary gaming technology platform, Evolve.

David Gosen, Nektan’s CEO said Wednesday:

“We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals. NMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability.”