Stan James picks Mobenga for new mobile offering

UK bookmaker Stan James.com signed a partnership deal with mobile gambling service provider Mobenga this week.  The deal will see the launch of a new mobile betting and gaming offering which will give customers a range of sports content via mobile devices.

Mobenga will integrate Stan James.com’s sportsbook and live in-play betting products onto the latest mobile and smart phone ranges in the northern hemisphere spring 2011.   The offering will provide customers with content such as live scores, statistics and sports news.

Denis Kelly, CEO at StanJames.com said: “StanJames.com has identified mobile as a key area for business growth in 2011 so we needed to upgrade our current offering to enable us to continue to give our customers the betting and gaming experience they desire. By selecting Mobenga, we have chosen a mobile partner who will support our continued commitment to providing customers with an exciting betting experience with mobile sports content from around the world.”

Christian Rajter, Mobenga CEO, comments, “We are pleased to have been entrusted to build and launch StanJames.com’s new mobile platform.  We look forward to helping the company build on its success by utilising the mobile channel throughout 2011 in order to engage with its customers in new ways.”