New mobile sportsbook now live

The online gambling operator Guts.com has announced that it is the first to go live with the new OddsMatrix mobile sportsbook at m.guts.com. The operator will offer the same betting offers as its OddsMatrix online sportsbook and will feature instant live betting for most popular sporting events, including football, tennis and ice hockey along with live scores for live betting matches.

The new mobile sportsbook updates directly on the user’s cell phone, requiring no download or installation, and allowing online clients to extend their entertainment to their cell phones via the same account and logon information.

“Mobile is the natural evolution of sports betting,” said Ebbe Groes, chief executive of parent company EveryMatrix. “People expect to be able to place a bet no matter where they are or when it is and we’re giving them that capability.

“This is the fastest growing area of the sports betting business.”

Ebbe added that his company was currently working on providing clients with mobile bingo, casino, live casino, and poker, bringing into play the skills of Miles Ahead, a company that EveryMatrix recently acquired (see previous InfoPowa report).