Skybet partners with Mobenga

SkyBet, a subsidiary of British broadcaster BSkyB has partnered with Mobenga to launch its mobile sports betting service.

Sky Bet aims to accelerate its mobile service growth with an initial roll-out of clients on smart phone devices such as iPhone, iPad and Android.

Richard Flint, Managing Director, Sky Bet commented, “Mobenga have a proven track record of delivery and innovation in the mobile betting space, and we look forward to working with them in the future to exploit the significant opportunity we have in this area, leveraging our Sky brand and distribution channels .”

Christian Rajter, CEO of Mobenga added, ” Sky Bet is a well-known and respected brand and as a part of the BskyB group they are in unique position to offer a complete interactive service to their audience, supplying the best mobile sport experience. Our launch of smartphone clients will be the first steps to firmly establishing Sky Bet in the mobile channel and we now look forward to the beginning of an exciting journey ahead!”