Betfair mobile products updated

Betting exchange Betfair has announced an update to its mobile product range, including key upgrades to Betfair Touch, the company’s Mobile Web Application, and the launch of updated native iPhone and iPad applications into the Apple store.

Betfair’s flagship Mobile Web Application has undergone a “significant upgrade” to enhance in-play betting, featuring faster response times, live scores and enhanced search capabilities.

The company’s updated native iPhone 2.3 app features, for the first time, the ability to deposit and withdraw funds to a registered card solely via a mobile phone. The upgraded app also features account loss and deposit limit features, facilitating enhanced player protection and social responsibility.

Betfair’s new version of its native iPad app is especially tailored for the devices specific dimensions, displaying full Betfair market depth across all application screens as well as allowing the user to place a bet whilst simultaneously viewing a market and their betting position.

Richard Hewitt, Head of Mobile Product at Betfair, said: “Having pioneered betting via mobile, Betfair now has a highly evolved customer proposition in this channel and we believe all three of these Applications will bring an enhanced user experience to our growing band of mobile customers.

“We are looking forward to really growing out this key platform with more innovation over the coming year.”

Betfair recently announced over 168,000 active mobile users in June, an increase of 122 percent year on year, and recorded turnover of GBP 1 billion on its exchange via mobile devices in FY2011.