Bet2Go undergoes major upgrade

Online and mobile sports betting developer Cellectivity has launched a new version of its Bet2Go mobile sports betting service, timed for the start of the new Premier League season.

Bet2Go Sports service allows punters to compare prices and place a bet across a range of online bookmakers including Ladbrokes, Blue Square, Paddy Power, Skybet, BoyleSports, and William Hill.

The first stage of a major upgrade and expansion programme has increased the amount of different odds accessible to players and includes the addition of new sports namely; cricket, baseball, basketball, volleyball, motor sports, boxing and darts.

Further upgrades will see live scores and results, more bookmakers, improved bet account information and additional payment methods implemented by the end of the year.

A company spokesman said Bet2Go Sports has entered into agreements that will take localised versions of the product into the European and Latin American markets in the coming months.

Marcel Puyk, CEO, Cellectivity said: “This is an very exciting time to be involved in mobile betting. Whilst we have been around from the very beginning, the mobile sports betting market is showing explosive growth at the moment and our punters are demanding a better service. Now we can offer them essentially every bet the combined integrated bookmakers offer.

“Expanding the range of bets that are available, as well as giving the punter more information to use in placing smarter bets, but still at the best price is the right way forward. Now we are starting to tap into the international market as well so we need to offer appropriate solutions and that is why we are currently developing so many new features.”