Blue Square unveils fresh mobile sportsbook site

Rank Group’s sportsbook division Blue Square has unveiled a new look mobile sportsbook site optimised for in-play betting.

The new site, implemented by mkodo, delivers instant access to the latest scores and odds on football matches that are in-play features an updated design ensuring brand consistency across the various Rank Group products.

Rank Interactive’s Simon Woolf says: “We are continuously looking at ways to improve the mobile experience for our customers. The new site ensures that users with the latest and most popular phones for sportsbook access can use the functionality offered to them by those phones to enhance their mobile betting experience. We are also keen to focus on football and the in-play markets at this point in the season.”

“The Rank and mkodo teams will continue to work together in an iterative design and development process to bring ongoing enhancements to the site on a regular basis. The site available today, for example, is the result of a 5 week cycle”, said Mark Gibson, mkodo’s BDM.

The site is accessible at mobile.bluesq.com