Prima´s first Italian mobile operator set for launch

Microgaming’s Prima Networks mobile gambling provider is all set to launch its first Italian mobile operator, working with Neomobile Gaming, a company statement advised the market on Thursday.

Neomobile Gaming is the mobile gaming division of the Neomobile Group, a global mobile entertainment media company and a pioneer in mobile commerce and marketing.

A company spokesman says that Neomobile and Prima Networks have ambitious plans for the Italian market, which is made up of 50 million mobile users.

The new operation will offer a suite of casino games approved by Italian regulator AAMS and chosen from a rapidly expanding portfolio of over 150 of Microgaming’s premium titles. Access will be through QuickFire, offering players a versatile, easy-to-use and unique mobile gaming platform.

The managing director of Neomobile Gaming, Francesco Postiglione, said: “We have been working hard to ensure our offering is the most complete and competitive in the Italian market. QuickFire’s uncomplicated integration combined with premium content from Microgaming made the decision to partner with Prima Networks very easy.”