US mobile casino solutions provider Joingo has launched the first smartphone and tablet Android and iOS apps for the casino at Delaware Park, located in one of three US states that have legalised intrastate online gambling.
Development of the app has been made possible through the partnership of Joingo with VizExplorer, and connects Joingo’s mobile loyalty system with the casino’s VizExplorer Integration Hub.
The app will serve as the mobile portal for Delaware Park, making it easy for patrons to access all the property’s amenities, including Casino Gaming, Racing, Sports Betting, Golf and Dining.
Connectivity with the casino’s existing Bally CMP systems provides real-time account information, targeted player messaging and exclusive mobile offers to be delivered to Player Rewards Club members’ mobile devices.
Integrations with Facebook and Twitter allow patrons to share in-app content with their network of friends and followers, increasing the reach of Delaware Park’s mobile messages.
Joingo president Seamus McGill said Tuesday: “Together, mobile technology and data analytics are giving brand marketers the power to reach out in real-time with the personalized content that today’s mobile consumers demand. The time for casino operators to capitalize on real-time engagement is now, and Delaware Park is perfectly positioned to do so.”