Publishing house launches mobile gambling service

Mobile gambling technology provider Mfuse and UK magazine company Dennis Publishing have partnered to launch a new mobile gambling casino branded Monkey Mobile Casino – an extension of the publisher’s Dennis Monkey Magazine aimed at the male 18 to 25-year-old demographic.

A spokesman for the company said that the new service uses Mfuse’s Litebet, a new approach designed to quickly provide customers with white label betting capability.

It will carry mobile betting from brands such as Gala Coral, Ladbrokes, Paddy Power , Sportingbet, Stan James, Victor Chandler and William Hill sportsbooks, and casinos including Ladyluck’s, mFortune, Wild Jacks and Zero36.

“We’re always looking for new ways to enhance the experience provided through Monkeymag.mobi and to drive additional revenue,” Dennis partnerships and mobile manager Andrew Nicholls said. “Mfuse have a solution which helps us in both of these aims.”

Dennis has other interests in online gambling: it is also the publisher of 3D online poker site PKR’s magazine Stacked.