Free newspaper to launch mobile gambling facilities

Mobile betting technology company Mkodo has signed up the UK large circulation free newspaper Metro for a mobile sportsbook that will involve Rank Group subsidiary Blue Square.

Branded MEbet Mobile, the site complements Metro’s online service, and will be promoted via the Metro brand’s other Metro Mobile interactivity in print, online and via SMS calls-to-action.

Metro is published by Daily Mail publisher Associated Newspapers, and targets public transport users in 14 UK cities including  Birmingham, Cardiff, Edinburgh, Glasgow, London and Manchester.

Mkodo is utilising Blue Square’s sportsbook for Metro’s mobile betting.

Mark Gibson, Mkodo business development manager said: “This mobile sportsbook complements Metro’s other mobile products and we expect this to be very popular with readers.”

Metro is the latest UK news medium to enter the mobile gambling sector, following deals between Mfuse and the magazine ‘Nuts’ and Dennis Publishing’s ‘Monkey Magazine.’