Bet2Go platform now offered to white label sector

The UK-based mobile gambling technology specialist Cellectivity is planning to expand its business by offering its Bet2Go platform as a fully supported white label service.

Using the platform, gamblers with cell phones and PDAs can compare prices and odds and place bets across a range of Brit bookies that includes William Hill, Ladbrokes, Blue Square, Paddy Power, SkyBet, BoyleSports, Victor Chandler and SportingBet.

Cellectivity has launched a downloadable J2ME version of the sportsbetting and odds comparison service, and recently announced that its first white label client would be BetRescue.com.

“The ability for Cellectivity to offer Bet2Go as a ‘white-label’ is an obvious next step for the company,” said Mark Jones, marketing director for Cellectivity. “Having deals with all the UK’s mobile network operators meant that it is time to look at expanding the reach of our product in other ways.”

Jones said that the new service was good news for gambling companies interested in adding mobile facilities at minimum risk.