888sport goes mobile

888sport customers can now place bets using their mobile phone on a slew of upcoming sporting events thanks to a new partnership with Mkodo, a mobile technology company that has b2b relationships with a number of mobile gambling operators.

Total industry annual wagers via mobile phones are currently set to be worth more than $27.5 billion by 2013, according to independent studies by Juniper Research, and 888sport has added mobile sports book to a technological portfolio that includes a weekly sports show podcast and live racing streamed via iCard.

888sport’s mobile sports book includes an optimised version for iPhone and iPod, but can be used on any mobile phone device. It includes a ‘personal’ service, which prioritises menus based on a player’s previous betting activity. This prioritisation also extends to making sure the latest and ongoing events are available as in-play markets – a substantial growth area in mobile betting.

888sport’s mobile sports book can be accessed at http://mobile.888sport.com on a mobile device, or UK punters can text ‘sport’ to 83311 for an immediate link.