Another U.S. – UK mobile gambling tie-up

The Reno-based American third party interactive gaming content provider, Spin Games LLC, has entered into a mobile games content license and development agreement for regulated markets with Probability plc, a pioneer in the UK mobile gambling industry.

The two companies have agreed that Spin Games will provide Probability with interactive gaming concepts and designs from its library of video poker and slots games. Probability will work with Spin to deploy HTML5 mobile versions of these games on Probability’s mobile gaming platform and network.

Probability CEO Charles Cohen said Tuesday: “The team at Spin Games has an amazing pedigree in video poker and slots for the land-based casino market, particularly in the US and Asia. Their deep understanding of these game genres and what players enjoy and look for in these formats mean that together we can create world-class mobile gambling content with proven appeal.

“Our initial focus is to add a portfolio of Spin Games’ video poker formats to our platform which will put these games within reach of millions of consumers using thousands of different mobile devices.”

Kent Young, who founded Spin Games last year and is the chief executive of the company, said: “Our goal is to provide operators with innovative content which can be deployed quickly and efficiently. The partnership with Probability combines Spin’s IP content with Probability’s expertise in mobile content distribution throughout the European region. It’s a great time to be in the interactive space; we see a significant long-term opportunity and believe the partnership will be extremely successful for both companies.”

Young said that his company, which also operates from Bangkok in Thailand, is currently developing an extensive range of products in HTML5 format targeting specifically the mobile interactive market.