bwin.party boosts mobile with Element Wave

Element Wave, an Irish mobile marketing technology and CRM service provider has released an in-depth case study from their ongoing partnership with online gambling group Bwin.Party showcasing some impressive achievements.

Over the past 15 months the company has been working closely with Bwin.Party’s customer relationship management team to help create value and drive engagement for the group’s mobile customers.

Element Wave’s targeted push and in-app campaigns have proved to consistently achieve 200 to 300 percent higher mobile bets when compared to control groups, while the company’s custom-built technology produced between 50 times and 100 times more mobile bets on specific in-play campaigns, a press statement claims.

Even more interestingly, in-play RTB campaigns produced twice as many overall mobile bets across all live markets on selected sporting events.

The partnership has involved Element Wave managing all mobile activities across 15 of Bwin.Party’s native mobile apps in various countries and labels.

The presser reveals that Element Wave mobile CRM experts and analysts combine target audience segmentation and behavioural analysis to create compelling messaging, and generate new user cycle campaigns and funnel conversions which have led to dramatically increased player engagement and open rates.

Gonen Solomon, head of CRM at Bwin.Party confirms the achievements, commenting:

“The team at Element Wave have done an excellent job in modernising our mobile CRM approach, providing both custom-built technology and the mobile marketing expertise to plan and execute campaigns. This has resulted in a real uplift in both our mobile turnover and player engagement.”

Element Wave CEO, Dorothy Creaven, said that her staff personalises content based on key touch points in user journeys, previous purchase history and popular trends.

The company also works with Betsson, Colossus Bets and the Irish Greyhound Board, and is in talks with a number of other mobile-focused gaming customers.