Dedicated PMU Sport app for iOS

Pari Mutuel Urbain Sport (PMU Sport) has developed and released its own sports betting dedicated iOS compatible app.

The application specially developed for iPhone and iPad devices offers extended sports betting services to meet mobile punters’ needs, providing real-time information and alerts on betting opportunities, especially live betting which the company says represents 52 percent of all stakes on PMU.fr.

“Mobility and new consumption patterns have always been at the heart of discussions of PMU.fr.  Our applications have been downloaded more than 500,000 times, and already generate 17 percent of stakes in sports betting reaching 32 percent of our active player base,” said Cyrille Giraudat, marketing director at PMU.

The app became available free of charge from the App Store earlier this week.