Flying start for new mobile betting platform pre-launch

Mobile betting platform developer Betfuze said it has signed a series of sponsorship deals for its latest product with Ladbrokes, All Slots Casino, Coral and William Hill.

The start-up is a joint venture between mobile specialist Yuza Holdings Limited and Paul McNea, the entrepreneur behind London-based Betfuze.

Operated by parent company Sports Fuze Limited, BetFuze is tipped for launch in Spring 2013, in the Northern Hemisphere, initially in the UK and Ireland.

BetFuze debuted in January 2013 following what the company describes as twelve months of intense research and development of a revolutionary 3.0 concept.  The platform will fuse social intelligence, user behaviour and location services to create a radically different user experience, its website claims.

“We’re developing Betfuze to be the most technologically advanced mobile sportsbetting platform of its type in the world,” said McNea, chief executive officer of Betfuze.

“The technology is only part of the story though and it’s the work we do with key partners to build on the excellent service they already provide that really pushes the ability to attain high levels of customer engagement.

“We’re delighted to be working with many of Europe’s leading gaming companies so that we can ensure our mobile app integrates seamlessly with their systems.”

“Betfuze is an evolved betting experience,” added Tom Cohen, co- founder and Chief Technology Officer for Betfuze.

“It provides a fusion of sentiment and facts by amalgamating a diverse range of data sources such as public opinion, historical information and contextual details particular to any one event. When our users look at possible bets, they have access to everything from relevant news and weather information to a lot more. Betfuze is about providing a rich user experience where technology enhances the player experience.”

“We are proud to be a partner in what we consider to be one of the most innovative gaming platforms we’ve ever seen and are honoured that All Slots Casino is the exclusive online casino on the platform,” said David Brickman, Player Affairs Vice-President for All Slots Casino.

“In building this concept together with Betfuze, we have been very impressed with its professionalism. This product is truly cutting-edge and has raised the bar in terms of quality of design and the level of technology. I’m sure it will be a big hit with a broad range of users.”