Française des Jeux consolidates offer in new mobile app

French lottery and gaming operator Française des Jeux (FDJ) will launch a new mobile app across the iOS and Android platforms underpinned by an extensive marketing campaign.

The company has consolidated three products into one app which, in the long term, will replace three applications currently available, LOTO, Euro Millions – My Million and illiko.

The new app, which also includes FDJ’s Keno Winner for Life and Bingo Live products, features a flat interface design characterized by minimalist use of simple elements, typography and flat colors.

A dynamic home page runs live information on LOTO, Euro Millions – My Million, Keno Winner for life and Bingo Live jackpots.

Point-of-Sale users can also use the app to check their lottery numbers by scanning their gaming receipt.

FDJ will launch a major TV advertising campaign focused on the new application from June 11, 2017.

The development and launch of the app forms part of FDJ’s transformation project “FDJ 2020” focusing on innovation and digital to attract one million new customers.