Locaid knows where you are

Geo-location specialist Locaid has developed advanced mobile tracking technology suitable for use by cash processors and online gambling outfits, reports the publication VentureBeat.

The legal importance of being able to track where a bet has originated will undoubtedly attract the attention of companies in the industry.

“By using tracking data, Locaid can tell whether a mobile user is within the borders of Nevada and can legally place real-money bets on an online gambling site using a mobile phone,” VentureBeat observes.

“Today, the company will add to its “location as a service” platform by adding mobile location to internet protocol location-tracking techniques. That technology can authenticate where a person or device is, and the combination of an internet address and mobile location serves to provide better accuracy for companies that have good reasons for tracking users. The technology is important to banks, casinos, e-commerce companies, and others. Seven of the top ten banks use Locaid, which has data on 350 million devices.”

Mobile location additionally augments standard verification efforts, resulting in multi-source location verification.

Rob Gerber, chief executive of the San Francisco-based company, told VentureBeat that there are more than 9 billion connected devices today and that is expected to grow to 50 billion by the end of the decade.

“We are enabling companies and developers to locate every single one of their employees, assets, customers, all through a single API and all permission-based,” he said.