New mobile and social gaming group plans multi-million pound TV campaign

The UK mobile and social gaming group Gaming Realms has wasted no time in preparing for the formal launch of its new mobile-focused bingo brand Bingo Godz, announcing this week that it is poised to launch a multi-million pound television advertising campaign to push the new enterprise prior to its hard launch in September.

A series of advertisements have been created by Biscuit Films and will have the look and feel of news reports, dramatically illustrating the major impact of the Bede software-powered Bingo Godz on the business, with player promotional content presented innovatively as ‘eye-witness accounts’.

The new bingo offering is currently undergoing beta testing and features different levels for players to strive for in order to acquire bigger rewards.

In July this year the troubled Cambridge technology company Pursuit Dynamics paid GBP 12.1 million to acquire three online social gaming and gambling businesses: Gaming Realms Limited, BeJig Limited and AlchemyBet Limited (see previous InfoPowa reports).

The new group was named Gaming Realms and plans set in motion to raise GBP 3.4 million in new capital, hopefully leading to an AIM IPO.

The foundation for the new group, Gaming Realms Limited, was the brainchild in 2012 of Michael Buckley, Patrick Southon, Simon Collins and Noel Rowse, all experienced CashCade executives with a plan to develop a new bingo concept based on interactive next generation digital gambling games, with Bingo Godz the first to market.

BeJig and AlchemyBet were founded independently; BeJig operates ‘Freemium’ social gaming applications, primarily through its Avatingo and 5 Star Slots games, whilst AlchemyBet develops and operates real-money online slots through its PocketFruity brand which currently has 17 proprietary games.

The Gaming Realms group strategy is to establish itself within the online and mobile casino and bingo segment of the social gaming market, and launch real money gambling games within the UK regulated market.