Another terrestrial to online deal for Bally

Mount Pocono, Pennsylvania terrestrial casino Mount Airy Casino Resort will offer its customers Apple and Android mobile applications developed by Bally Technologies’ Interactive division.

This terrestrial deal marks one of numerous secured by Bally Technologies in recent weeks.

The applications along with a new mobile website will enable Mount Airy customers the convenience of viewing benefits, rewards and registrations for the casino’s Player’s Club.  Additional features such as viewing and booking a room, dining menus, exclusive promotions and a play-for-fun version of Bally’s Cash Spin video slot will also be available.

Robert Phillips, chief information officer of Mount Airy Resort views the new applications as a strong customer-service and marketing tool for the property.

“Mount Airy Casino is another great partner for Bally Technologies and our mobile business,” said Aron Ezra, vice president of mobile at Bally Technologies. “The new apps we’ve created for them provide an amazing tool for their guests and will deliver a very positive return-on-investment for the property.”