New mobile apps for Canada’s Woodbine group

US mobile app supplier Joingo has developed and launched new iOS and Android apps for Canada’s Woodbine racing group. The release of the app marks an expanding footprint in the Canadian market for the developer, as well as the company’s continued growth from casinos into other venue types such as horse racing.

The Woodbine mobile application has several offerings, including a Learn to Bet feature with a racing glossary, dining and event information with the ability to make reservations within the app, property wayfinding, and a custom-built “First Bet’s On Us” promotion that gives users a free bet when they visit Woodbine Racetrack by downloading and registering for the application.

The user must be on-location to use this feature, as enforced by the Joingo Places geofencing feature.

“When we set out to develop a mobile application to enhance our Guest Experience, we knew we needed an extremely capable technology partner to fulfill our vision on an aggressive timeline,” said Chris Lush, SVP of Technology, Wagering and Broadcast for Woodbine Entertainment Group. “We are very excited to announce the release of this application to our customers.”

Steve Boyle, CEO of Joingo, said: “Woodbine is a forward-thinking partner, and we look forward to expanding the unique features of the app over time and continuing to work with the WEG team.”

The Woodbine app is now available in the App Store and Google Play.