New native app for iOS from EveryMatrix

Gaming software provider EveryMatrix has launched its Mobile360 native app for iOS and Android phones and tablets, in addition to its existing mobile browser solution.

The native app can be uploaded by EveryMatrix clients to app stores like iTunes or Play Shop starting in April. The application went live for Jetbull.com this week, and will soon be followed by several other EveryMatrix clients, a company spokesman revealed Wednesday.

Mobile360 includes a large range of features such as player registration, payments, casino games from more than five different providers as well as the OddsMatrix sports betting product, all in one single app. This breaks the trend of gaming companies launching separate apps for casino, sports and poker.

While the browser version of Mobile360 remains important, the app allows higher speed. It will also be easier to log in for the user, and the operator will be able to send instant messages directly to the player’s phone or tablet, giving a call to action even when the app wasn’t started by the player.

“This new offering will not only enhance player experience and loyalty of the customer base, but equally provides operators with an additional stream of revenues generated by recreational players. Our target is now to add even more products to our mobile offering, giving a true 360 experience,” said Ebbe Groes, CEO.