Paddy Power app features embedded table games

Paddy Power’s new iOS sportsbook app allows users to flip between betting and table games without having to leave the app or move money between wallets.

Realistic Games developed the initiative in partnership with Paddy Power believing it will create a cross sell boost for forthcoming events such as the Grand National and the 2014 World Cup Brazil.

“We’ve felt for a while that embedding games in iPad sportsbooks, and blackjack and roulette in particular because of their resonance with sports customers, was an idea with great potential,” said Andy Harris, commercial director at Realistic Games.

“We knew that some of those customers are not always keen to migrate between betting and gaming sites and are often put off by having to move their money to other wallets. This solution negates both issues.”