Playnow.com launch mobile content from Scientific Games

Canada-based British Columbia Lottery Corporation’s (BCLC) online operation at Play Now.com has expanded its partnership with Scientific Games with the launch of real-money content for mobile from SG Interactive’s Bally and Williams development studios.

Bob Hays, Vice President Global Commercial, Interactive at Scientific Games marks the deal as a significant step in its relationship with BCLC saying, “It’s important to be omni- channel in a world where mobile devices now outnumber humans and the expectation for a seamless gaming experience continues to grow. We’re excited about the opportunity to work with BCLC to deliver more content for both desktop and mobile moving forward, ensuring players can engage whenever and wherever they are.”