‘Road to Brazil’ football app launched

Online gambling sportsbook Bwin and marketing agency Sportfive International have extended their business relationship by unveiling ‘Qualifiers 2014 – Road to Brazil,’ a new app that offers a digital multi-platform app which brings live matches directly to football fans’ phones, tablets and PCs.

The second round of European qualification matches for the 2014 World Cup kicks off Friday 12 October, providing an opportunity for Bwin and Sportfive to launch the new app.

The initiative is part of Bwin’s digital sponsorship strategy, which is focused on engaging with sports fans directly by offering premium content, closely integrated into online, mobile and social media platforms.

The strategy is already being brought to life through Bwin’s relationships with the Real Madrid and Bayern Munich football clubs, as well as its recently launched partnership with Manchester United.

The comprehensive Qualifiers 2014 – The Road to Brazil package will stream live matches and highlights videos through native apps for iPhones, iPads and Android devices as well as on the internet, including the Bwin.com platform. The focus is on interactivity, with an in-app Twitter feed providing live updates, odds and offers from around the groups to help fans stay fully informed as they watch the action and place their bets.

The app also provides a catch-up service, with post-game highlight packages.

In all, a total of 157 games from the European qualifying groups will be streamed, culminating with the final qualification matches in October 2013.

The package also includes extensive in-stadia branding, customer ticket offers and the integration of the Bwin platform into a range of social media channels including Facebook and Twitter.

Bwin’s group sports director Marco Falchetto said Thursday:

“We are excited to be able to be offering football fans the chance to watch and interact with World Cup qualification matches like never before. Our aim is to offer our customers the best content and take the betting experience to the next level. Sportfive’s innovative new apps deliver on that promise”.