Social games developer claims 3 million installs

Mobile social games developer AbZorba Games did a little chest-thumping this week, revealing that its social casino games have passed the 3 million installs benchmark, with a million installs achieved over the last three months and demand still climbing.

One of the main attractions proved to be the company’s Multiplayer Live Blackjack21, an Android app which totalled more than 1.3 million installs with more than 270 days retention.

AbZorba hit the 3 million mark in late December, offering the Hub of Fun Casino game choices and multiplayer cross-promotional games.

Andrew Hughes, AbZorba Games CEO said that the remarkable growth is testament to the company’s focus on the development of entertaining casino games using in-house technology and a robust gaming platform.

AbZorba’s B2B partnership with Tango has been a particular highlight with Blackjack Live for Tango hitting the top spot for casino games in the iOS App Store in August last year.

“Partnerships with companies like Tango have proved a winning strategy as we leverage our B2C content with popular brands,” Hughes said.

Renato Iwersen, VP Partnerships at Tango.me said that two of the AbZorba casino games in the company inventory had reached #1 and #4 on iTunes Casino Games.