Super Bowl to stream online and via mobile

For the first time in its history, the American 2012 Super Bowl game will be streamed live online through the National Football League and broadcaster NBC’s websites, additionally made available on mobile via the “Verizon NFL” mobile application for US-based mobile users.

NBC’s Sunday Night Football programme’s 21 million strong audience still utilise the more conventional TV channel with close on 1 percent tuning in to the four-year-old online channel, which the broadcaster says rather compliment each other with very little cannibalisation.