Unibet pioneers Williams Interactive’s new mobile product

The Unibet online gambling group has become the first operator to take on board the new HTML5 fully mobile gambling platform from Williams Interactive, the company announced Friday.

A spokesman said that exciting new game themes will soon be rolled out on the platform, including Zeus III and Rainbow Riches.

Williams Interactive CEO Orrin J. Edidin said that his company has invested both time and resources to design a premium mobile platform that uses adaptive game delivery to provide an optimised high resolution gaming experience for each player’s device of choice.

Danny Eskola, head of gaming at Unibet, said that signing up for the new mobile platform was part of a strategy to boost Unibet’s multi-channel game offering.

“We’re excited for the benefits we’ll gain from the William Interactive multi-channel game launch strategy, including increased efficiency in our marketing efforts on new themes and the ability to provide our players with on-the-go access to the same exciting content they enjoy via their desktop computers.”