William Hill in deal with Infinity AR

Online gambling firm William Hill has entered into an agreement with Infinity Augmented Realty Inc (Infinity AR) to provide sensory, immersive and mobile platforms that it says will challenge the boundaries of online gaming.

Infinity AR claims to provide the first augmented reality software platform to connect universally with digital eyewear, smartphones, tablets, smart TVs and connected cars.

The platform will provide players with a futuristic view of online gaming in which real sensory inputs are enhanced with digital information from the internet utilising specially equipped eyewear, virtual images, video and sound which are superimposed for the user over what is actually seen and heard.

“Infinity AR will provide a real world environment for the online gaming user that he could never have imagined before,” said Infinity AR chief executive officer Enon Landenberg. “The innovations of augmented reality technology have evolved from visionary to reality and our implementation platforms are perfect for this medium. Our affiliation with an eminent and prestigious gaming company such as William Hill promises to be a very fruitful enterprise.”