William Hill puts the emphasis on mobile gambling

The success enjoyed by William Hill plc’s mobile betting operations is reflected in the latest changes to the UK betting company’s advertising arrangements this week.

PR Week reports that the group has engaged the GolinHarris agency to handle consumer relations, and that its strategies will focus on further raising awareness of the William Hill’s online and mobile punter facilities as the betting group moves toward its 80th anniversary next year.

The company has also launched its latest television ad for the mobile channel, the work of William Hill contractors Mainframe and Bark&Bite, and due for first public screening this week – check out the preview here:

http://www.youtube.com/watch?v=lfHLdQVORWA
The commercial message invites punters to “…get the most popular bets all in one place and up to 200 ways to bet on the match on the William Hill Mobile site. Follow the action and Bet In-Play on the move with The Home of Betting.”

The new ad launches a major new advertising campaign highlighting Will Hill’s passion for sport and its increasingly wide range of betting opportunities.

William Hill plc is currently the title sponsor of the Scottish Cup, an official supporter of the England football team and the official betting partner of the FA Cup.

It also recently appointed English cricket legend Andrew Flintoff as its new brand ambassador, alongside jockey AP McCoy and footballer-turned-pundit Robbie Savage.