Zynga launch new mobile poker product

Clive Downie, chief operating officer of Zynga introduced a new mobile Zynga Poker app Monday saying the game has been “reimagined” with more personalised gameplay, lightning fast performance and a sophisticated design.

The “new” Zynga Poker which has reportedly been played by 350 million customers, has been designed around tried and trusted mechanics and new player-requested features.

The game apparently responds and learns as the player progresses, automatically adapting to their skill level and seating them at a table that matches their level, game play patterns and preferences.

The lobby is dynamic with bold, interactive icons, new layers of social, easier connection between player and friends wanting to be seated at the same table accompanied by an audio-rich slick playing experience.

“I am excited to share with you our plans to deliver a high quality mobile experience for each of your favorite franchises,” Downie said in a Zynga blog post. “These new mobile games are for you, by you. We listened closely to all of your feedback over the years and leveraged your insights to create new experiences that honor the games you’ve come to love, yet deliver the fresh unique features and gameplay you’ve been asking for.”